"Passing the Funding Test"
In 2009, a year in which university endowments lost nearly one quarter of their value and college fundraising posted its steepest drop on record, Fordham Law School had its best year ever. The school raked in $17.5 million in donor gifts and came within reach of its $100 million campaign goal.
“Our fundraising has increased 500% over the past five years,” says William Treanor, dean of Fordham Law. “Even at a point when the markets were suffering, we were still getting very significant gifts.”
Though many longtime donors hung back, a surprising number of schools in the city managed to defy the fundraising doldrums last year. Professional schools did especially well. So did campaigns that were launched before the economy tanked. Some schools entered the recession having overhauled sleepy development departments; others experimented with new fundraising tactics. Virtually all say they are working harder than ever to cultivate alumni and other donors.
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